Web Summit 2021 - Survival Guide

The event redefining the global tech industry that gathers entrepreneurs, startups, investors, major companies, and world leaders is back, and no one wants to miss the opportunity of being physically there.

This is your chance to establish new connections in your field. Leads, friends, partners, investors – every opportunity your business can have is represented within Web Summit’s pavilions.

Lisbon Tech Guide knows all the questions that pop to mind when preparing for this conference, and that is why we leave you some tips and hacks to help you take advantage of everything Web Summit has to offer:

Preparation is key

  • Web Summit is all about being seen. Whether you are a startup or simply representing your company, make sure that you are promoting your brand as much as possible;
  • Know your product in meticulous detail and be prepared to talk about it nonstop;
  • Train your empathy and work on improving your communication skills. You need to learn how to feel free, and when you meet new people at Web Summit, be willing and eager to talk and able to answer slightly more complex technical questions that may surge;
  • Take every opportunity to network. The whole Web Summit is networking heaven, but somehow unintentional connections away from the booths stay with you the most because of their informality.
  • Unless you are a major company, we wouldn’t recommend bringing any branding too expensive or heavy – it may not pay off and will be a pain to transport;
  • Take care of investors beforehand and contact them way before the conference starts. If you are looking for funding from specific VCs, create pitch decks just for them – the funds will only invest in the niche they specialize in. Memorize the names and faces of the representatives of the funds and book meetings ahead. Don’t forget to follow up afterward;
  • Focus on comfortable shoes as your feet will be on fire by the end of day 1.

Pitch as if your life depends on it

Throughout the conference, you will hear dozens if not hundreds of pitches, so you need to find a way to stand out. You should be able to answer the following questions:

  • What is your product all about?
  • How are you different from your competitors?
  • What are the main features, and how do they work?

It would help if you also were prepared to ask some uncomfortable questions, like those about your weaknesses or bigger competitors. You can prepare yourself by knowing your strengths and weaknesses, as well as researching the weaknesses of your competitors. Keep in mind that the key to pitching is to establish a meaningful connection first. Ask questions and show interest in the person you are trying to connect with. Not only will this help you modify your pitch for a better chance to convert, but it will also show the other person you are there to help solve their problems.

Night Summit is worth your appearance

Most of the best networking goes on at Night Summit, so make sure you know where to be each night preceding the conference. Night Summit is the best place to understand your leads - in a neutral atmosphere, and after a few drinks, you can ask them whatever you need to make the sale, and they will eagerly tell you what’s on their mind. Even if you don’t want to network, Night Summit is a great way to unwind after a hard day. If you’d like to catch up with Lisbon Tech Guide, we’ll be at Swisstech Night on November 2nd.

You’ll find more gatherings than you could attend each night in Lisbon. Look for the ones that suit your objectives, as it is a great way to zoom in on a particular sub-section of the event.

Talks worth attending

Attending the four days of Web Summit is no piece of cake, but all that preparation, pitches, sleepless nights, and days spent on your feet will produce results for months after the conference. And there’s nowhere else you can get that experience!

Date published
April 7, 2022
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